53. The Power of Building A Community with Sangram Vajre

Summary

Founders are often faced with the question of how to scale their business to reach that million-dollar mark. Are you still doing your marketing and sales correctly? Is your network working to your benefit? The right question here is what are the tactics needed to be able to build your business to achieve the high levels you want. Today, we pick the brains of a B2B subject matter expert. In this episode, we have a chat with Terminus Co-founder and Chief Evangelist, Sangram Vajre. We talk about his thoughts on why sales and marketing sucks, why customer success should be your first hire, the conversation you should have with your customer, and so much more. Whether you have stalled in your efforts or are about to start scaling, get into this episode now.   Resource Links: Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/)   We’ll be talking about: Which should you focus on: product-market fit or problem-solving network? [02:19] The power of a community around your product [05:04] The right route for category creation [09:38] Creating authenticity and building trust [13:25] Look at partners to leverage and start conversations [14:57] Get out of the process to be able to scale [19:11] What to consider when bringing somebody in [21:54] How you should communicate with your customers [25:31] ABM for transactional businesses [30:07] Why your marketing and sales don’t function [33:22] Set expectations when you’re hiring [37:47] The next challenge for Terminus [41:05] One thing Sangram recommends [43:19] About Our Guest: Sangram Vajre is the Co-founder and Chief Evangelist of Terminus, an account-based marketing (ABM) platform. Since starting five years ago with three co-founders, Terminus has grown to about 250 people.  The author of two books, “Account-Based Marketing For Dummies” and “BM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it”, Sangram also started a movement called #FlipMyFunnel which has grown to over 100,000 members. Sangram is the host of the #FlipMyFunnel daily podcast. Every Monday, he has a live show called Office Hours with Sangram where they talk about business ideas, marketing, ABM, and other stuff.  He has a newsletter on LinkedIn called Becoming Intentional.   If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.   Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/