43. (Re)humanize Your Business to Improve Customer Experience and Accelerate Growth

Summary

On this episode, I have a conversation with Ethan Beute.  He’s the Chief Evangelist at BombBomb, an innovative and high growth software company.  Ethan is also the Host of the very popular The Customer Experience Podcast, and co-author of Rehumanize Your Business, which is a hands-on guide to adding simple videos into your communication mix in order to build trust, save time, and truly connect with people.  On this episode: The powerful psychology behind why video flat out works to grow any business. How to use video to communicate more clearly, connect with people more effectively and get higher conversions. Video messages are highly valuable and simple to do and why this is a competitive advantage Why ALL companies need a Chief Evangelist leading the charges. Bonus, that we don’t discuss in the episode, Ethan has a great post/mini-white paper on how first-time authors can write a book.  It is a can’t miss resource on his web page. Also be sure to check out BombBomb's podcast as well here.