141. The Difference Between Average and Elite with Former NBA Player & Best-Selling Author Paul Shirley

Summary

Entrepreneurs and business owners are constantly in scramble mode. So amidst all the chaos in your working space, how do you maintain balance to prevent everything from falling apart?   My guest today, Paul Shirley, is the founder of The Process, a co-working facility and virtual platform whose theory is discussed in his book, The Process is the Product.    Paul shares with us about his experiences as a former professional basketball player and author. He reveals how he learned to add process to the chaos of a working environment and get more done in less time.   This part of productivity focus has been a game-changer for me, and I think it can really help you as well. So get your pen and paper ready as you listen to this episode. We talk about: Introduction [00:00] The reasoning behind Paul’s book, The Process is the Product [03:46] Knowing when to go back to life while in your flow state [08:14] Is it better to know when you’re having an off day? [12:12] Why intensity is worth more than duration [13:30] Building a system around having the right priorities [20:24] Being fulfilled in life by falling in love with the process [25:09] The impact of willpower in our decision making [28:03] How to maintain balance when responsibilities are piling up [30:34]  Staying social and connected in a remote work setup [33:43]  Positive Peer Pressure: Finding the motivation to go out and connect with people [37:56]  Lessons that Paul gained when he had to close his first business [39:37] Paul’s takeaways in his virtual co-working space [42:38]   Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) The Process website (https://www.createyourprocess.com/)   Books Mentioned: The Process is the Product (https://www.amazon.com/Process-Product-Paul-Shirley/dp/1737563622) Lost Connections: Why You’re Depressed and How to Find Hope (https://www.amazon.com/Lost-Connections-Uncovering-Depression-Unexpected/dp/163286830X) About Our Guest: Paul Shirley is a former NBA player who operates The Process, a co-working facility and virtual platform whose premise is detailed in his book, The Process is the Product. He dives into this theory in his podcast which is named “The Process” as well. Paul also wrote two humor memoirs, Can I Keep My Jersey?, and Stories I Tell On Dates, and a novel called Ball Boy. Paul developed the Writers Blok, a Los Angeles-based co-writing space that aims to provide structure, support, community, and accountability to writers. Connect with Paul Shirley: LinkedIn: https://www.linkedin.com/in/paul-shirley-360b1649/ Twitter: https://twitter.com/paulthenshirley Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/   If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.