132. How to Start Connecting with Your Ideal Prospects Using Personal Video Marketing with Nina Froriep

Summary

Video marketing offers a lot of amazing and exclusive business benefits but entrepreneurs rarely use it to grow their businesses.   If you’re one of those entrepreneurs, I’m telling you, you’re missing out a lot.   Today, I'm pleased to have Clockwise Productions’ Nina Froriep to teach us how to attract ideal clients through video marketing.   Nina also shares the DOs and DON’Ts of video marketing which you can use as a guide once you decide to try it out for your company.   Tune into this episode now to learn how you can empower your brand through video marketing.   We’ll talk about: Introduction [00:00] Nina’s beginning in filmmaking and the goal she developed with it [1:48] People’s reluctance to try out video marketing [6:03] Sharing what makes you stand out from other businesses in your industry [10:19] The first steps that Nina take when helping someone start with video marketing [13:20] Why Nina prefers working with businesses in the $120k-$500k mark [18:51] DOs and DONTs of video marketing [24:31] Maximizing the value you can provide in 60-second videos [30:23] The best situation where you can go for longer videos [35:17]  Establishing familiarity between your prospects and yourself through video marketing [37:53]  Some parting wisdom from Nina [40:56]   Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Clockwise Productions website (https://clockwiseproductions.com/) Join Nina’s FREE Masterclass on Dec. 14 (https://clockwiseproductions.com/masterclass/) Tune in to Episode 124 with Ethan Beute (https://bretttrainor.com/2021/10/13/podcast-ep-124-how-being-20-more-human-can-dramatically-drive-growth-with-ethan-beute/)   About Our Guest: Nina Froriep enables business coaches, consultants, and service-based entrepreneurs to grow their businesses with easy + fun video marketing so they can attract their ideal clients.   Nina has been in TV, film, and video production her entire life. She’s seen it all from the early days on independent features, to big national TV commercials, corporate mega-shows, and (Emmy award-winning) documentary films, including one she produced and directed, called Abraham's Children.      Connect with Nina Froriep: LinkedIn: https://www.linkedin.com/in/nina-froriep/ Facebook: https://www.facebook.com/VideoMarketingConsultant/ Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/ If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.