128. Profit-Generating Business Decisions Through Data & Analytics with Govind Balu

Summary

It's never too early to build your data infrastructure. You can always start small and scale it.   Today, I welcome back Govind Balu, Founder of QuaXigma, to chat about the power in the strategic value of data analytics, and ultimately machine learning and artificial intelligence.    Govind and I dive into ways on how to set up a business for a smooth sailing data & analytics system. Govind also shares how his firm helps businesses accelerate their digital transformation by creating customer-centric solutions.   You’ll surely come out of this episode with the perfect idea on how you’ll do data analytics for your business so tune in now!   We’ll talk about: Introduction [00:00] Data challenges that Govind see in SMEs [04:11] Govind’s data organization tip for small companies [6:21] Having the right data on making business decisions [11:47] Keeping your database clean starting from the early days [14:02] Including data strategies to customer journey roadmap [18:10] Enabling your eCommerce strategy with data, AI, and ML [22:19] Considerations to take note of for a better customer experience [26:20] Govind’s piece of advice for startups [31:16]  Developing data strategies doesn’t have to be complicated [34:33]  Professional recommendations from Govind [36:22] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Qua Xigma website (http://www.quaxigma.com/) Tune in to Episode 42 with Govind Balu at (https://hardwiredforgrowth.libsyn.com/42-why-data-analytics-could-be-the-difference-between-success-and-failure-for-your-startup) About Our Guest: Govind Balu is the Founder and CEO of QuaXigma, a Data Analytics firm that aims to create customer-centric solutions that accelerate digital business transformation and unleash actual value by re-engineering the power of data and AI. Govind has worked in the data and analytics industry for nearly three decades. Prior to founding his own company, he worked as a lead data scientist for companies including Bank of America and Allstate.   Connect with Govind Balu: LinkedIn: https://www.linkedin.com/in/govindbalu/                https://www.linkedin.com/company/quaxigma/ Website: http://www.quaxigma.com/contact.html Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/ If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.