127. Baking Made Easier: BāKIT Box’s Recipe for Rapid Growth

Summary

With the simple goal of making the process of baking easier and more fun for everyone, our guest for today was able to build a fast-growing brand.   So if you’ve always known that you’re going to end up in the entrepreneur world but just don't have the idea as to how yet, this episode is for you.   Today, I welcome Shelley Gupta, co-founder of BāKIT Box, a new company that is modernizing the way of baking and is currently gaining a lot of traction.    Shelley and I break down the origin of BāKIT Box and how she went from being a singer-songwriter to working as a management consultant to ultimately co-founding BāKIT Box.    There's a lot of interesting learning and you can hear the tactics and the approach Shelley and her partner took in their early days so tune in now! We’ll talk about:   Introduction [00:00] How Shelley got started with BāKIT Box [03:01] The inseparability of owners from their brand [5:18] Shelley’s journey from working for Accenture to founding BāKIT Box [8:51] How BāKIT Box makes baking simpler and more fun [11:32] The first steps that Shelley took in building BāKIT Box [14:27] Shelley’s framework for growing BāKIT Box [16:17] Who Shelley envisioned as their ideal customers [19:18] Shelley’s small pivots and goals for BāKIT [20:53]  What Shelley would have done differently with BāKIT Box [24:59]  Funding and outsourcing for BāKIT Box [26:07]  What’s next for Shelley and BāKIT Box [28:55]  Shelley’s personal recommendation [30:40]     Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) BāKIT Box website (https://www.bakitbox.com/) About Our Guest: Shelley Gupta is the Co-Founder of BāKIT Box, a new and fast-growing company that is modernizing the way of baking. Before co-founding BāKIT Box, Shelley worked as a singer-songwriter for years then transitioned to a career in management consulting.    Connect with Shelley Gupta: LinkedIn: https://www.linkedin.com/in/shelley-gupta/ Email Address: info@bakitbox.com Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/ If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.