121. “Lee London” on Designing a Brand that People Love and their Zero to Ten Journey

Summary

People don’t spend their money on a product or a service. What they buy are the life-changing solutions that they will get from whatever you are offering. So how do you get your clients into trusting you with providing answers to their lives’ biggest problems? That’s what User Experience Specialist Valerie Kent and I address in this episode where she shares the philosophy she had behind her iconic webcam covers and when she built her women tech-focused company, Lee London. We also touch on the business pivots that Valerie had to take and how he managed her way through them. This episode is full of insights on how you can come up with a brand that your customers will love on your way to your $10-million revenue goal so tune in now! We’ll talk about: Introduction [00:00] The start of Valerie’s entrepreneurial journey [03:30] The first business lessons that Valerie learned [10:53] Why Valerie went through retailers instead of individual consumers [12:36] Valerie’s next journey after she parted ways with Nordstrom [16:38] The birth of Valerie’s company Lee London [19:01] Steps Valerie took in putting up Lee London [22:37] Building a community beyond selling a product [27:10] How Valerie deals with the front and back sides of a business [30:43] A recommendation from Valerie [32:23]   Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)   About Our Guest: Valerie Trent is the founder of Lee London, a women-tech oriented company that develops products aimed at empowering people to use technology in the way they want. Ever since starting in the business world, Valerie has always advocated for making women’s lives better. Connect with Valerie Trent: Website: https://leelondon.com/ Email: info@leelondon.com LinkedIn: https://www.linkedin.com/in/valerie-trent-a560139 Pinterest: https://www.pinterest.com/leelondondesign/ Facebook: https://www.facebook.com/LeeLondonDesign/ Twitter: https://twitter.com/leelondonco              https://twitter.com/valerietrent Instagram: https://www.instagram.com/leelondondesign/   Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/   If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. EbC7COcamtw2PAOhfZQG