120. Growing a B2B Business in 2021 With Top SMB Expert Michael Haynes

Summary

Are you having trouble adapting your B2B business strategies to today’s disruptive world? If you answered yes, this episode is for you. Leading SMB Growth Expert Michael Haynes joins me to talk about how you should strategize to keep your company on top amidst constantly changing consumer needs. We cover topics such as understanding the demands of a market, overcoming weaknesses of a company, and Michael’s new mastermind program called “Empower.” Tune in now to make sure your company never stops growing with the tons of wisdom that Michael unloads in this episode!   We’ll talk about: Introduction [00:00] What’s going on in the SMB world? [05:30] Michael’s take on sales and marketing alignment [07:56] Going digital with sales and marketing strategies [11:29] Collaboration and co-creation beyond alignment [16:00] Understanding and delivering the needs of your buyers [18:47] Thinking bigger to drive business growth [20:21] Knowing when to do automation and outsourcing [25:40] Being aware of your gaps and how to fulfill them [30:18] Your clients as your referral engine [33:47] The rise of M&A deals in SMEs [36:25]  Referrals, advocacy, and partnerships [38:50]  Michael’s newly launched mastermind “Empower” [40:55]  Michael’s piece of advice (Part 3) [44:07]   Resource Links: Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million: (https://bretttrainor.com/resources/) “Listen, Innovate, Grow” by Michael Haynes: (https://amzn.to/345oxLa) Learn more about The Empower Mastermind Group: (https://youtu.be/qoadUfZfrnI). Listen to  Podcast Ep 72. Refocus, Reignite, and Rise: Jumpstarting Growth in 2020 with B2B SMB / SME Adviser Michael Haynes: (https://bretttrainor.com/2020/10/13/refocus-reignite-and-rise-jumpstarting-growth-in-2020-with-best-selling-author-michael-haynes/) Listen to Podcast Ep 8. Listen, Innovate, Grow- A Blueprint for Acquiring Business Customers with Michael Haynes: (https://bretttrainor.com/2019/08/10/listen-innovate-grow-a-blueprint-for-acquiring-business-customers-with-michael-haynes/) ‘Create Togetherness’ by Jeff Davis (https://www.amazon.com/Create-Togetherness-Transform-Marketing-Expectations/dp/1733450408) ‘The Velocity Mindset’ by Ron Karr (https://www.amazon.com/Velocity-Mindset%C2%AE-Resistance-Buy-Results_Faster/dp/1645436284/) 'NOW WHAT? A Survivor's Guide for Thriving through Mergers & & Acquisitions' by Jennifer Fondrevay (https://jenniferjfondrevay.com/now-what-by-jennifer-fondrevay/)   About Our Guest: Michael Haynes is the Founder and Principal Consultant at Listen Innovate Grow with over 20 years of experience working with firms ranging from micro-businesses to large corporations in Australia and Canada to develop and implement customer strategies and programs that help them expand their businesses. Connect with Michael Haynes: Listen, Innovate, Grow Website https://listeninnovategrow.com/ LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/ Twitter: https://www.twitter.com/2Excellyourbiz Facebook: https://www.facebook.com/MichaelHaynesB2BAdviser   Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/   If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.